The ultra-hip global design firm, yoo, just recently launched their latest and one of their most audacious projects yet, Lodha Fiorenza, at Goregaon in Mumbai.
With India going from strength to strength every day and with many Indian luxury properties redefining luxury for the world, it was only a matter of time before yoo appeared in India. Founded by the world’s most celebrated designer, Philippe Starck, and one of the most influential property developers in Europe, international property entrepreneur John Hitchcox, the celebrity-aligned design company has names such as Kelly Hoppen, Marcel Wanders and Jade Jagger working for them.
With experience spanning 33 different projects and 27 countries, yoo exists to help developer clients compete successfully in the property marketplace, by providing the very best in design, branding and marketing. Their latest foray in India is, fittingly, in Mumbai and it is also fittingly designed by Jade Jagger, the 39-year-old daughter of Rolling Stones lead singer Mick Jagger.
Jagger has already designed homes in Morocco, properties in Turkey and apartments in New York, and her work is always respectful of the culture within which the project is located. This is undoubtedly the case with Lodha Fiorenza, which blends India’s rich and varied tradition with unique cultural elements from across the world and Jagger’s trademark style of relaxed luxury.
“I am absolutely delighted to be partnering with Lodha to design Lodha Fiorenza. I have always been inspired by the vivid colours and exotic textures of India; it’s been a wonderful experience to incorporate them in the design of Lodha Fiorenza – a perfect balance between luxury and comfort,” commented Jagger at the launch.
When completed in 2014 the primely-located position project will boast 452 apartments, across four buildings. Milano, the tallest of the four structures, is a 52-storey tower which will rise to a breathtaking height of 600 feet. The building will feature luxurious four bedroom residences and lavish duplex sky villas of just one per floor. Residents will get to enjoy such lavish facilities as a rooftop lounge, an observatory with stunning views of the Aarey colony and the Arabian Sea plus an infinity edge cantilevered swimming pool. The other three towers, Venizia, Sienna and Roma, offer stylish two, three, and four bedroom residences in the Jade Jagger for yoo style. All the homes will be fitted with the highest specifications and include lighting and sounds controls by iPad, German Poggenpohl kitchens, and Italian marble flooring.